THE BLOG

Angela Silveira Angela Silveira

Why is Branding Important?

Why is it important to have a brand that encompasses all three key elements? Why is branding important? Why should I care? Having a strong brand is essential. It can help increase brand awareness, build customer loyalty, and increase your sales. Here is a deeper dive into those 3 reasons and how the reasonate with your customers

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Angela Silveira Angela Silveira

3 Elements to Branding

What are the elements to a strong brand?

This blog posts discusses how strong brands effect people and three elements to a strong brand.

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Angela Silveira Angela Silveira

Employee Handbooks are Boring.

Employee handbooks are prime real estate for one of the most important consumers of your brand: your employees!

Here are a few reasons why investing in a well-designed handbook can benefit your company.

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Angela Silveira Angela Silveira

5 Principles of Layout Design

Layout design is the art of arranging elements on a page or screen in a way that is visually appealing and functional. It is a critical part of any design project, from print to digital.

The goal of layout design is to create a cohesive and balanced composition that draws the viewer's eye to the most important information.

How can we achieve that?

Here are 5 principles of layout design to guide you:

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Angela Silveira Angela Silveira

Color Harmony

What is color harmony?

Color harmonies are specific combinations of colors that create pleasing and aesthetically balanced visual effects.

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Angela Silveira Angela Silveira

4 Tips for Choosing the Right Font

4 tips for choosing the right font.

Within visual communication, fonts are the unsung heroes. They're the voices that shape our perception and influence our decisions.

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Angela Silveira Angela Silveira

Color Meanings

Colors meanings.

Did you know each color has a meaning or association with evoking a certain emotion?

Here is a quick breakdown of a few colors and their meanings.

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Angela Silveira Angela Silveira

Why is color choice important?

Why is color choice important in design?

There are many important factors to consider when choosing colors for your designs.

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Angela Silveira Angela Silveira

What is Visual Hierarchy in typography?

What is visual hierarchy in typography?

By definition, it is is the arrangement of text elements in a way that guides the reader's eye to the most important information first. It is created using a variety of techniques, such as font size, weight, color, spacing, and alignment.

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Angela Silveira Angela Silveira

What is Typography?

What is typography?

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed.

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Angela Silveira Angela Silveira

More Than Just a Logo.

Why do businesses need more than JUST a logo?

Your logo is just one piece of your brand puzzle.

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Angela Silveira Angela Silveira

What is visual identity?

What is visual identity?

Your businesses visual identity is the visual representation of your brand.

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