Why is color choice important?
There are many important factors to consider when choosing colors for your designs.
Here are 3 quick ones to consider:
⭐ The mood or tone you want to convey
Different colors evoke different emotions in people. For example, red is often associated with excitement and energy, while blue is often associated with trust and calmness.
How do you want your audience to feel when they interact with your brand?
⭐ Your audience.
What colors are your target audience most likely to respond to?
This is where
⭐ Cultural and regional associations with colors.
For example, the color red is associated with good luck in China, but danger in many other cultures.
A great designer will do their homework. A quick search can save your business $$$.
Sometimes we want to use a certain color combination for our logos or designs because maybe it's our two favorite colors, it has to do with our sign, birth stone, or they're from our favorite sports team.
When certain factors aren't considered in our color choice, it can be a big no-no for someone else.
Next time you're thinking of colors for your brand, keep these 3 things in mind!
If you’re looking for additional guidance on color choice in your next project, contact me today and let’s chat.
Sources:
"The Principles of Visual Hierarchy in Design" by 99designs